Ameliot joins the MERLIN project at the South Summit in Madrid on 2-4 October 2019

Ameliot joins the MERLIN project at the South Summit in Madrid on 2-4 October 2019

Ameliot is delighted to be joining the EU MERLIN project partners at the leading global innovation event – the South Summit 2019 – in Madrid between 2-4 October 2019 focused on business and disruptive trends bringing together entrepreneurial and investment ecosystem.

In a range of talks, seminars and exhibitions by representatives of both large and small organisations, we will be discussing the design and impact of modern technology products on human lives across areas spanning fintech, medtech, govtech, insurtech, social impact, environment and mobility. The speakers at this event come from various backgrounds and industries, including Facebook, Twitter, Softbank, NASDAQ, DHL or Amazon, and will share their business and innovation insights on how they went about understanding their customers’ needs and building lasting, yet going with the spirit of times business offerings.

Professor Diego Alonso Cáceres, the MERLIN project’s coordinator with whom Ameliot is collaborating as the MERLIN project’s advisory board member, said of this South Summit 2019 event: Horizon 2020 MERLIN project is partner in South Summit 2019. Eight companies that have participated in MERLIN activities have been selected to showcase their products and business models. The companies work in domains such as Internet-of-Things, design of new sensors, collaboration tools for medical professionals, new bio-materials, to mention but a few. South Summit is one of the largest entrepreneurship-related events that take place in Spain, and as such, it is a great opportunity to both disseminate the outcomes of MERLIN project, and help our participants to push their business forward”.

The MERLIN project supports market-oriented researchers, SMEs and startups across Europe, in considering the full potential of their research and shaping ideas and outputs into innovations to be ready for market validation and commercialisation, by using modern needs-first, market-led methodologies.


The MERLIN ICT Programme has received funding from the European Union’s Horizon 2020 research and innovation programme under grant agreement No 780460.